5 Best Email Marketing Tools for Small Business 2022

When starting a business, email marketing is the first thing that pops into mind and with good reason. According to studies, a £1 investment in email marketing yields a £42.24 return on investment.

An email campaign is a game-changer compared to traditional marketing.  Even if you are on the other side of the globe, digital technology makes it simple to communicate with your consumers remotely.

What is Email Marketing?

When you send a commercial email message to your ’email subscribers’ or contacts who have joined up for your email list and given express consent to receive email communications from you, this is known as email marketing.

Email marketing keeps your customers informed, increases sales, and creates a community around your business. As a result, segmentation, permission, and customization have become more important in modern email marketing than mass mailings.

In this post, I will share the top email marketing tools for small business in 2022 and a brief description of each product’s features and pricing. It will assist you in determining which email marketing software is suitable for business needs.

So without any further ado, let’s get started…


Moosend is a cost-effective email marketing tools for small business. It includes various marketing automation tools and email list building tools, landing pages, and more.

By picking from their hundreds of pre-made email templates or developing a fully custom template, you can rapidly build an email newsletter and personalize the email style to match your brand in minutes.

Moosend - Best Email Marketing Tool

Features of Moosend:

  • Email Automation
  • Email Segmentation
  • Tracking and Analytics
  • Personalization
  • Customer Support
  • Landing Page Builder

Pricing of Moosend:

Moosend provides a free plan with up to 1,000 email subscribers and endless emails for an indefinite period (no credit card required). After that, their Pro package, which includes a landing page builder, team management, transactional emails for eCommerce websites, and more, starts at $8 per month.


GetResponse, like any excellent email marketing tools for small business, provides all the bells and whistles you’ll need to grow your email list. However, it is more than just an email service; it’s a full-featured marketing platform that allows users to produce content, improve revenue, and drive traffic.

GetResponse - Affiliate Email Marketing Tool

Features of GetResponse:

  • Autoresponders
  • Automated blog digest
  • Automation emails
  • Perfectly-timed emails
  • Transactional emails
  • Newsletters
  • A/B testing
  • Activity Tracking

Pricing of GetResponse:

GetResponse offers a Free plan, and its basic plan starts at $15.00 per month for up to 1,000 subscribers and an unlimited number of emails.

Benchmark Email

Benchmark Email is a web-based email marketing platform that enables organizations of all sizes to generate, manage, and distribute marketing emails using automation tools, email design, and other features. It’s a permission-based email marketing firm that prioritizes user deliverability and reputation.

Benchmark Email - Email Marketing Tools for Small Business

Features of Benchmark Email: 

  • Drag & Drop Editor
  • Automated Email
  • Marketing Automation Templates
  • Live Editing
  • Responsive Emails
  • Photo Editing
  • Customize Colors
  • Code Editor
  • List Building
  • List Management
  • Reporting/Analytics
  • Segment
  • Import
  • Landing Pages/Web Forms
  • Inbox Checker
  • A/B Testing

Pricing of Benchmark Email: 

Benchmark Email provides three plans:

  • Free Plan
  • Pro Plan
  • Enterprise Plan

Its pro plan starts at $13 per month, where you can send unlimited emails per month.


SendinBlue is an SMS and email marketing tool for business of any size. They’re one of the most rapidly increasing email marketing services in Europe.

It’s a straightforward tool that excels at producing aesthetically stunning and engaging emails. Furthermore, their simple drag-and-drop email editor is great for people new to email marketing.

Sendinblue - Email Marketing tools for Startups

Features of Sendinblue:

  • Dedicated IP Plan
  • Marketing Automation
  • Chat Feature
  • Transactional SMTP
  • SMS sending
  • Advanced template language
  • Advanced segmentation
  • Customer interaction
  • Page tracking
  • Real-time reporting
  • A/B Testing
  • Customer Relationship Management

Pricing of Sendinblue:

Sendinblue offers four different pricing plans:

  • Free plan
  • Lite plan
  • Premium plan
  • Enterprise plan

The free plans include the features you’ll need to generate and design emails and launch email campaigns. The most affordable option starts at $25 per month for 10,000 emails.


Pepipost promises to be able to turn emails into money. Pepipost is one of the cheapest best email marketing tools for small business that delivers professional email campaign development, powerful list segmentation & management tools, and targeted email autoresponders & workflows. It is built for all business sizes.

Pepipost - Best Email Marketing Software

Features of Pepipost:

  • SMTP
  • Email API 
  • Email Marketing 
  • Security
  • Artificial Intelligence
  • Easy & Scalable 
  • Webhooks
  • Bounce Forwarding

Pricing of Pepipost:

You can send up to 30,000 emails in its free plan for free. Its premium plan starts at $25 per month.

Wrapping Up:

Choosing a quality email marketing tools for small business in 2022 is challenging, but it is only done once. Once you’ve found the affordable email marketing business that best suits your needs, you can sit back and enjoy the conversions it generates for etc email you. Then, as a result, make wise decisions.

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